If we collectively adopt the Niagara Original brand and creatively bring it to life, we will capture the interest and imagination of the travelling public, investors, residents and the media. In this way, we will all benefit from the financial and social benefits of growth generated from tourism and broader economic development.
It doesn't matter if you're pitching a potential business relocation, selling
a basket of peaches, fabulous wine, an exciting experience at the Falls
or other area attractions, heritage tours, a challenging golf outing or
recruiting students, the language we use to evoke the Niagara
experience is as critical as the images we use. In any communications
developed by any partners, our voice and imagery must reflect the
region's unique and original character that is:
Inventive...
Creative, unique, one-of-a-kind...Surprisingly smart packaging
and communications are as original as the place itself.
Abundant...
Niagara is a locale blessed with a natural abundance of tastes,
sights, smells, sounds, experiences and opportunities.
Vivid...
The way we communicate and the services we provide are
compelling and experiential.
Accessible...
Travelers and investors will find what they need, when they
need it through easy to access information and service.
