If we collectively adopt the Niagara Original brand and creatively bring it to life, we will capture the interest and imagination of the travelling public, investors, residents and the media. In this way, we will all benefit from the financial and social benefits of growth generated from tourism and broader economic development.
Niagara Original eNewsletter
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Welcome to our April Niagara Original eNewsletter! This bi-monthly
newsletter has been developed to keep you up-to-date with exciting
Niagara Original news and activities. It's designed to support
your creative and marketing efforts, as well as give brand ambassadors
a little dose of inspiration. Let's continue celebrating Niagara's
Please note that we now have a Niagara Original Brand eNews
Sign Up Form and eNews Archives on our
website. Please have a look and share the new
eNewsletter page with your friends and colleagues.
'UnConventional' Brand User Celebrates Grand Opening
The Scotiabank Convention Centre (SCCN)
in Niagara Falls opened its doors this past weekend and
we’re proud to have them as a Niagara Original Brand user.
The Convention Centre has taken advantage of the Brand and
innovatively included its language and attributes into their
marketing. For its Grand Opening Celebrations, the SCCN
has designed a unique graphic with the words “Vivid, Abundant,
Original” (see image to left). On their website home page
they also invite visitors to: “Contact the Scotiabank Convention
Centre, for successful event experiences that are Vivid,
Abundant and Original!”
To mark the Grand Opening Celebrations, a significant and
momentous event, SCCN hosted a weekend full of fun activities
for everyone. They have numerous upcoming
events and conferences. Don’t miss your chance to see
Niagara Falls’ state-of-the-art meetings, conventions and
For more information please visit: www.fallsconventions.com
Niagara Food & Wine Expo to use Brand
We’re pleased to announce that the Niagara Food
& Wine Expo (NFWE), taking place on Memorial
Day weekend (May 27-29, 2011), will be using the Brand in
its Expo marketing.
The NFWE is a premier international tasting event featuring
wines, beers and spirits from around the globe and stunning
regional wines direct from neighbouring vineyards. These
delectable samples will be served alongside fresh, local
cuisine prepared by top area restaurants.
Brought to you by the producers of the highly acclaimed
Gourmet Food & Wine Expo, InterVin International
Wine Awards and VINES Magazine, this event
is a cooperative effort supported by numerous industry professionals,
associates and partners. The newly constructed, state-of-the-art,
environmentally designed Scotiabank Convention Centre plays
host to this spectacular event.
The Expo envelops Niagara-area residents, visitors and
tourists in the international ambiance that this event brings
to the city. Be part of this groundbreaking venture.
For more information or to purchase tickets please visit:
Province Cites Niagara Original as ‘Best Practice’
Niagara’s award-winning regional brand, Niagara Original,
has been recognized by the Province of Ontario as an innovative
practice which is both promoting greater regional collaboration
and catalyzing new job creation and investments for Niagara.
Niagara is very much a leader in this field and offers many
beneficial practices that other Ontario communities could
NEDC representatives, Guy Graveline, Director of Economic
Development and Marketing (far left in photo), and Lyndon
Ashton, Economic Development Officer (at podium in photo)
recently presented the Niagara Original branding strategy
at the Annual Conference of the Rural Ontario Municipal
Association/Ontario Good Roads Association (ROMA/OGRA),
which has become one of the largest municipal conferences
in Canada attracting over 1,500 delegates and more than
2,300 participants in total.
Read the Association of Municipalities of Ontario’s
study on Niagara Original (.pdf).
NEDC’s presentation (.pdf) given at the ROMA/OGRA
full announcement >>
Niagara Original at Your Service
Are you interested in learning more about the Brand? Are
you passionate about it like we are? Do you have colleagues
who might want to learn more about the Brand? If so, we
welcome you to invite us to present the Brand to your group.
(For example, recent presentations were given to the Leadership
Niagara group and the St. Catharines Business Club).
We will have one of our NEDC Brand Representatives present
to your group either with a simple, brief presentation on
the Brand or, time permitting, we can give up to an hour
long multi-media presentation. We are committed to sharing
this Brand opportunity with Niagara businesses, organizations
and the community. Please contact
us for more information and to schedule a presentation.
Tune In - Brand 'Takes Niagara By Storm'
Paxton Allewell, NEDC's Marketing Associate for the Niagara
Original Brand, was recently interviewed on TV Cogeco's
Niagara By Storm. We invite you to tune in. The
interview airs Monday, April 18th at 6:00pm, Wednesday,
April 20th at 6:30pm and Sunday, April 24th at 1:30pm.
Niagara Original 'Swag' Available
NEDC has created Niagara Original branded luggage tags,
LED key chains, and buttons. You are welcome to request
some 'swag' from us to show off your pride for Niagara.
Or, you might consider ordering some branded swag for your
own company as well. Please contact
us for more information.
Reminder: Niagara Original Gets Social!
You can now keep up-to-date with the Niagara Original Brand
at the same time as updating your social media status. We
invite you to follow us on Twitter
for Niagara Original Brand news, updates, brand spotting,
tips and lots more! We currently have over 30 fans on Facebook,
and over 100 followers on Twitter. Join us!
Recent Brand Spottings
Casino Resort used the Brand on their latest Entertainment
line-up card (for March, April, May 2011)
recently lauched their website and they have used the Brand
extensively in their marketing.
3. The Chocolate Race (happening Aug. 28th in Port
Dalhousie) encourages visitors to "explore Niagara"
on their website and uses the master n - without the 'Original'
4. Did you see our latest Niagara Original Ad in
the 'Our Niagara Region' Newsletter? See
the ad here
picture of Guy Graveline, NEDC's Director of Economic
Development and Marketing, and his wife Karen at the Scotiabank
Convention Centre's "Vivid, Abundant & Original"
6. You may recall that Niagara Original was a part of the
recent Brock Conversation Cafe event "What
are our dreams for Niagara?" You can read
the recap of this conversation on their official blog.
Have you spotted the Brand lately? Let us know where and
we'll feature it!