Niagara Original eNewsletter

Featured Brand User: The Pen Centre

Find out how and why The Pen Centre uses the Niagara Original brand, and lots more in this feature Q & A Interview
with Rick Woodward, The Pen Centre's Marketing Director.

"[Niagara Original] gives us at The Pen Centre an opportunity to boast about Niagara and to let everyone know that we are part of a much larger Niagara experience." says Woodward.

Read Q & A here >>

Photography by Rick Denham

Video: TV Cogeco Interview on Niagara Original

Paxton Allewell, NEDC's Marketing Associate for the Niagara Original Brand, was recently interviewed on TV Cogeco's program Taking Niagara By Storm. The interview aired in April and is now available to view on YouTube...Watch here >>

New 'Brand Advisory Group' Announced

We are pleased to announce that a new Niagara Original Brand Advisory Group has been formed. This group is in its early stages, but it will provide advice and recommendations to the Niagara Economic Development Corporation (the Brand Administrator & Custodian) to implement and further develop the Brand Strategy.

The preliminary Advisory Group is currently seeking additional members. If you are interested in joining this group or getting involved in branding Niagara, please contact us for more information. Stay tuned for more information in the coming months as the Group develops.

Emerging Sector Videos Feature Brand...in 3D!

Green Energy, Bio-Products and Digital Media are driving Niagara’s new economy. Get a fresh, comprehensive view of each of Niagara’s emerging clusters in four short videos featuring some of the region’s most innovative companies that are leading the charge to redefine the region. The videos were produced by Niagara Economic Development Corporation and feature the Niagara Original brand. The videos even feature the Brand in 3D!

Watch videos here >>

Niagara Week 2011 Featured Niagara Original

Regional Councillors and staff were at Queen’s Park in early May to make the case for several Niagara Region issues and concerns.

The main purpose of Niagara Week is to bring items and initiatives that are unique to the Niagara region to the attention of the Provincial government, and to present them with ‘one voice’.

The Niagara Original brand was used throughout the event featuring styrofoam sectoral icon n's, buttons, banners and more.

More photos & full story available here >>

'Niagara Social Project' set to Launch

The Niagara Social Project is an innovative music video and social media campaign that will engage Niagara’s businesses, organizations and residents to tell the story about Niagara.

The Niagara Social Project will begin filming this summer throughout Niagara. The goal of the project is to build global awareness of the Niagara region as a perfect location to live, work and play. We're pleased that the Niagara Original brand is being extensively used.

We invite you to learn more about the project and to see the brand in action. Please visit: www.niagarasocialproject.com

Join us in Branding Niagara

There are many ways you can help brand Niagara. Have your company or organization adopt the brand for use in your marketing and promotional efforts. Encourage your favourite businesses to adopt the brand and visit the brand website. Follow Niagara Original on Twitter and Facebook. Share the Brand eNewsletter with your network.

You might also consider wearing Niagara Original 'swag' (buttons, keychain etc.) to show off your pride for Niagara. If you don't have any, please contact us for some!

Be sure to 'talk-up' what makes Niagara so unique and special with your family, friends and acquaintances. Don't forget, branding is a long-term process, and Niagara needs your help. It's good for business and its good for Niagara!

Recent Brand Spottings

1. Brock University's 'Student Life' section of their website uses the Niagara Original logo, imagery & language.
view website >>

2. The Pen Financial Credit Union booklet features the brand in connection with two of their clients: John Howard Cellars of Distinction and CRS Electronics Inc.
See pics of brochure >>

3. Eating Niagara, an award-winning blog/website devoted to local eating and agriculture in Ontario's Niagara Region, is now using the produce sector icon. view blog >>

4. The Niagara Food Festival is now using the culinary sector icon. They are currently calling all vendors and seeking volunteers. view website >>

5. Artisanal Palate, a local catering company is now using the culinary sector icon. view website >>

Have you spotted the Brand lately? Let us know where and we'll feature it!

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