If we collectively adopt the Niagara Original brand and creatively bring it to life, we will capture the interest and imagination of the travelling public, investors, residents and the media. In this way, we will all benefit from the financial and social benefits of growth generated from tourism and broader economic development.
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Q & A with Heidi Timm-Johnson, Owner/Manager at Stone Road Grille
1. What do you think of the Niagara Original brand?
The Niagara Original brand is so uniquely specific, stylized for most economic sectors, and has a very cool feel about it.
2. How long has the Stone Road Grille been using it?
We were one of the very first on board and have been using the brand ever since.
3. How do you utilize the brand?
We created our own posters for the front of our entrances, had a plaque made using a food service specific picture from the welcome package and hang this in our lobby. We use the Niagara Original “food” logo on all of our printed materials and on the web site. In addition, because it is so unique, we use this as a talking point with staff and guests.
4. What benefits do you feel it brings to the Stone Road Grille?
It helps to bring a greater presence to our operation within the Niagara tourism framework. We feel as though we are part of a much larger collective of like-minded tourism and hospitality operators.
5. What’s new and exciting at the restaurant?
Chef Crawford is raising his own hogs and continues to source whole animals which he and his team create very unique dishes from. The results are unbelievably tasty.
www.stoneroadgrille.com
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