If we collectively adopt the Niagara Original brand and creatively bring it to life, we will capture the interest and imagination of the travelling public, investors, residents and the media. In this way, we will all benefit from the financial and social benefits of growth generated from tourism and broader economic development.
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DOWNLOADS
Branding
Niagara – Special Niagara Region Supplement (.PDF)
This is a special Branding Niagara insert that coincided with
the launch of the Brand (Nov. 2008). It tells the complete story
of how Niagara Original came to be and the value it holds for
Niagara.
A new brand to help Niagara
tell its story to the world (.PDF)
This NEDC E-News Feature tells the story of the Niagara Original
Brand.This piece was distributed in November 2008, just after
the official launch event at the Fallsview Casino Resort in Niagara
Falls.
Niagara Original
Case Study (.PDF)
The Niagara Original Brand was recently selected to be a case
study by the Assocation of Municipalities of Ontario (AMO). This
case study profiles Niagara's Regional Branding initiative as
an innovative municipal practice, helping make our community more
investment ready.
NEDC’s
ROMA/OGRA Annual Conference Presentation (.PDF)
This presentation (PowerPoint) was given at the ROMA/OGRA Annual
Conference at the Royal York Hotel in Toronto on February 28,
2011. It gives an overview of the Niagara Original Case Study
selected by AMO.
Niagara
Region Image Survey Executive Summary (.PDF)
Compiled by Destination Niagara from reports produced by Longwoods
International, Spring/Summer 2008.
LINKS
Niagara
Economic Development Corporation
Business Investment and Development information and services
for the Niagara Region.
Tourism
Niagara
The official source for tourism information about Niagara.
Niagara
Tourism Research
Website created by Destination Niagara in partnership with Niagara
College’s Research Division and students at Niagara College.
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