Niagara Original

If we collectively adopt the Niagara Original brand and creatively bring it to life, we will capture the interest and imagination of the travelling public, investors, residents and the media. In this way, we will all benefit from the financial and social benefits of growth generated from tourism and broader economic development.

Application Form

Name of Company or Organization:

Address:	City:	Postal Code:

Email:	Business Phone:	Website Address:

Name of person to contact:

Email:	Business Phone:	Business Fax:

Type of Organization:
Business Corporation	Partnership
Not-for-profit Corporation	Sole Proprietorship
Business Description:

Number of employees/members:	How long have you been in business or operation?

Do you sell to/operate (check all that apply):
Locally	Regionally	Internationally
Provincially	Nationally
Who looks after Communications/Advertising/PR for your company or organization?
I do it myself In-house graphics/marketing/PR staff A volunteer or volunteer committee Eternal Contractor/Ad Agency/PR Consultant
Which icon do you plan to use?

Where do you plan to utilize the icon? (i.e. website, brochures)

I understand that use of the Niagara Original brand(s) is on a non-exclusive, non-assignable license basis. If this application is approved, I agree to adhere to the Niagara Original brand Guidelines as described in the Niagara Original Brandbook, as may be amended from time to time by the Niagara Economic Development Corporation (NEDC), as the owner of the brand(s). I also agree to submit a license fee of $5.00 upon request by NEDC, which shall be a license fee for an initial three (3) year term of this agreement, which may be renewed upon mutual negotiation of the Applicant and NEDC. I understand that NEDC may profile approved enterprises on the Niagara Original website and/or other related marketing outlets, and share examples of brand usage. NEDC reserves the right to modify the design of existing sectoral icons and to phase out any icon that no longer reflects the strategic direction of the Niagara Original brand platform. In such a case, NEDC would contact the user(s) of the identified icon, and a fair transition plan would be devised upon mutual negotiation of the Applicant and NEDC. The authorized user of the Niagara Original brand will save harmless and protect the Niagara Economic Development Corporation, its affiliate, successors and assigns in relation to any claims made against any of them and/or their officers, employees or directors, for any improper and unauthorized use of the brand by the licensee. The license to use the brand will automatically terminate in the event that the licensee is in breach of these Brand Guidelines and at such time the licensee shall immediately cease to use the brand and shall remove all references to it in relation to the licensee’s business. I have the ability to bind the applicant organization/corporation. This application and any agreement that may arise as a result of this application are submitted in accordance with The Electronic Commerce Act, S.O. 2000, Chap. 17. Upon receiving this submission, a Niagara Original Brand Administrator will be in contact with you by email. Brand approval is typically given within a business week. For those who would like to propose and/or submit a sectoral icon design for consideration that is not currently in our icon bank, please contact us.