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If we collectively adopt the Niagara Original brand and creatively bring it to life, we will capture the interest and imagination of the travelling public, investors, residents and the media. In this way, we will all benefit from the financial and social benefits of growth generated from tourism and broader economic development.


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Strong Brands

Strong Brands create powerful images in people's minds. Right now, Niagara's image is incomplete and does not reflect our unique history and character, or the extraordinary variety of things to see and do in the region, or position ourselves constructively as a place for business investment. Our brand needs to resonate with consumers differently. It should take all of the positive things that they believe to be true about Niagara and present it in a more expansive and compelling way.

Strong Brands make it easier for people to make decisions, especially in today's global environment where they have more options than ever for how to spend their discretionary dollars and where our competitors are well-funded and very focused.

In hard times, Strong Brands can hold their own as consumers look to trusted sources for products and authentic experiences.

Strong Brands make it easier to introduce a new product, because people will respond to a trusted and familiar name and reputation.

Strong Brands enable more effective marketing. Everyone in the Region shares a common DNA and destiny and by leveraging our dollars and focusing all of our messages around Niagara Original, we have a better chance to break through the clutter and differentiate ourselves as a destination of choice.

Strong Brands help us to align our product development, marketing strategies, partnerships and communications programs. The Niagara Original positioning is a touchstone for those involved in creating and delivering the Niagara experience. The more of us that use it, the more of a presence we'll have in the marketplace.

Niagara Original Brand e-Newsletter
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Niagara Original Brand Continues to Grow 3 Years In
November 18, 2011
Media Release

3-Year Anniversary Brand Seminar
November 17, 2011

November Brand eNews
November 2011
eNewsletter Release

Another National Marketing Award for Niagara Original
October 2011
Media Release

August Brand eNews
August 2011
eNewsletter Release

June Brand eNews
June 2011
eNewsletter Release

TV Cogeco Interview on Niagara Original
May 2011
Video Release

April Brand eNews
April 2011
eNewsletter Release

Niagara Original Brand Cited As 'Best Practice'
March 17, 2011

CRS Electronics Receives Niagara Original Award
February 24, 2011
Media Release

February Brand eNews
February 2011
eNewsletter Release

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